Performance Marketing Specialist (Cape Town)

Job Description

We are seeking a seasoned performance marketer to lead paid digital programs across channels. This role owns setup, optimization, and analytics for campaigns driving pipeline and revenue.

Key Responsibilities

• Manage paid search, social, and display campaigns across platforms.

• Write and test ad copy tied to buyer intent and persona needs.

• Implement ABM programs and nurture journeys across email and paid.

• Leverage automation and AI tools for continuous optimization.

• Track and report on campaign performance across pipeline stages.

Job Requirements

• Excellent communication skills

• Fluency in English, both written and oral

• 5+ years experience in B2B performance marketing.

• Expertise in Google Ads, LinkedIn, Meta, and retargeting strategies.

• Experience with ABM and full-funnel nurturing.

• Strong copywriting and testing skillset.

• Proficiency in analytics, attribution, and campaign reporting.

About TransPerfect

TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in more than 100 cities on six continents, TransPerfect offers a full range of services in over 170 languages to clients worldwide. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.