Associate, Partner Marketing

TransPerfect Is More Than Just a Job…

Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 140+ offices has its own individual identity, and each also has its own unique rewards.

Company Description

TransPerfect is the world’s largest provider of language and AI solutions for global business. From offices in over 140 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide. More than 6,000 global organizations employ TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong.

Role Overview

The Associate, Partner Marketing will play an integral role in the continued success and development of the company’s global partner program, PartnerLink, by supporting the Manager, Partner Marketing in creating, updating, and managing TransPerfect’s listings on our technology partners’ websites, app marketplace listings, and TransPerfect’s own dedicated technology partner pages, and by collaborating with our technology partners to create joint-marketing content such as white papers, blog posts, customer testimonial videos, webcasts, social media posts, and more.

Key Responsibilities

Managing Partner Websites and Marketplace Listings

• Ensure both TransPerfect’s and our partners’ branding, copy, features/benefits, and marketing assets are fully up-to-date across all partner websites and marketplace listings

• Develop an effective understanding of the capability, benefits, and competitive advantages of TransPerfect’s technology offerings and integrations

• Track and report quarterly on marketing qualified leads generated from our partner websites and marketplace listings

Joint-Marketing & Thought Leadership Content

• In coordination with the Manager, Partner Marketing, work with TransPerfect’s technology partners to identify and execute joint-marketing initiatives such as white papers, blog posts, customer testimonial videos, webcasts, social media posts, speaking sessions at partner events, and more

• Track and report quarterly on marketing qualified leads generated from all joint-marketing assets and activities

Lead Tracking, Evaluation, and Assignment

• Check inbound leads against our customer database, CRM, and LinkedIn to determine which account manager should be assigned to the opportunity

• Track all leads from initial engagement to opportunity creation in our CRM to technology demo ticket, ensuring all opportunities are being actioned by our sales team in a timely manner

Support other partner marketing activities as requested by the Manager, Partner Marketing, including supporting and attending partner events (<5% travel).

Qualifications

• Minimum Bachelor’s Degree (or equivalent) from a 4-year university or college, preferably in marketing or communication 

• Superior copywriting, content development, and written/verbal communication skills

• Strong project management, organization, and time management skills

• Creative, self-driven, and passionate about storytelling in the global technology industry
  

The ideal candidate must demonstrate ability to: 

• Multitask in a fast-paced, dynamic environment 

• Work well with people from a variety of different backgrounds and cultures 

• Build relationships with partners and coworkers 

• Work as part of a global team

• Take active measures to solve problems and commit to a high level of service